You are already familiar with many of the tricks:
Figures of speech - Making words presented differently by repetition, substitution, sound, and wordplay. Making words sound differently by skipping, swapping, etc.
Repeated first word: use a lot of “and” to start the sentence while thinking what to say.
Win the intelligent audience by twisting the expression. For example, adding a surprising end. e.g.
The mighty ABBA sentences (chiasmus), e.g.
Or even more, inserting a pun into a chiasmus. e.g.
Dialysis: Either… or… e.g., George W Bush: you’re either with us, or you’re with the terrorists.
Antithesis: Not… but… e.g., The success of our economy has always depended not just on the size of our gross domestic product, but on the reach of our prosperity.
Inventing new words is dangerous in high school or a government agency. However, it is impactful so we would better use it wisely.
examples of inventing
|Style||Target Characteristics||Pursuader’s Strategy|
|Charismatic||easily enthralled but make decisions based on balanced info
Emphasize bottom-line results
|Focus on results
benefits w/ visual aids
keyword: proven, actions, easy, clear
|Thinker (Xing Wang)||toughest to persuade
needs extensive detail
|presents market research, surveys, cost/benefit analysis.
keyword: quality, numbers, expert, proof
|Skeptic||challenge everything and make decisions based on gut feelings||establish credibility with endorsements from someone they trust.
keyword: grasp, power, suspect, trust.
|Follower||rely on past decisions
|Use testimonials to prove low risks.
present innovative but proven solutions.
keyword: expertise, similar to, innovate, previous.
only implements own ideas
|present highly structured arguments
make listener own the idea.
avoid aggressive advocacy.
keyword: facts, reason, power, just do it.
How do you maximize your chances of building an enduring $1B+ non-transactional customer company?
By building enduring engagement, in three levels:
Growing engaged users: focus on growing users completing the core action.
Retaining users: product should get better the more it’s used. Users have more to lose by leaving the product.
Self-perpetuating: As users engage, they create virtuous loops in the product.
Why should we learn time management from a system administrator? Thomas Limoncelli says “I’m a system administrator! I manage chaos for a living!”
Your customers value your ability to follow through more than they appreciate any other skill you have. Nothing ruins your reputation like agreeing to do something and forgetting to do it.
The Cycle system. It is called cycle because it repeats every day and the output of one day is the input to the next. It uses these three tools -
Keep them in one single place and sync across all devices. And don’t trust your brain for remembering and prioritizing and scheduling tasks.
Why is routine a good thing? It gives us a way to think once and do many.
Routines, for example, can be
Mantras, for example, can be
How to develop routines? Try to find …
Repeated events that aren’t scheduled.
Relationships and career networking. Relationships require maintenance and are also similar to gardening (they grow if you work diligently, starve if they are ignored, and die if they get too much attention). There are four types of people to maintain relationships
When procrastinating takes longer than action.
Things you forget often.
Inconsequential or low-priority tasks that can be skipped occasionally but shouldn’t be.
Developing new skills.
Keeping up-to-date by reading.