Aaron Sedley: Change aversion: why users hate what you launched (and what to do about it)31580 2019-01-18 01:50
What is change aversion? #
By and large, anytime you change what people regularly use in a product, they will always throw an uproar. This happens to almost every release of products like Gmail, YouTube, iPhone, etc.
How to avoid or mitigate change aversion? #
- Let users understand, in advance and afterward. Warn them about the significant changes early and communicate why those places changed. Provide transition instructions afterward.
- Let users switch. Don’t shut the door and leave them alone in the helplessness.
- Let users give feedbacks and follow through.
Change Aversion isn’t an Excuse #
The product changes may turn out to be good or bad ones.