Dave Mcclure: AARRR Model

274 2018-07-08 11:16

AARRR is startup metrics developed by Dave Mcclure.

  1. Acquisition - how do users find you?
  2. Activation - Do users have a great first experience?
  3. Retention - Do users come back?
  4. Referral - Do users tell others?
  5. Revenue - How do you make money?

Andrew Chen believes rentention is king

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