Elements of Value

390 2018-08-26 01:18

When customers evaluate a product or service, they weigh its perceived value against the asking price.

Here are 30 “elements of value”.

Elements of Value

  1. Functional

    • saves time
    • simplifies
    • makes money
    • reduce risk
    • organizes
    • integrates
    • connects
    • reduce efforts
    • avoid hassles
    • reduce costs
    • quality
    • variety
    • sensory appeal (e.g. food & beverage)
    • informs
  2. Emotional

    • reduce anxiety
    • rewards
    • nostalgia
    • design / aesthetics
    • badge value
    • wellness
    • therapeutic value
    • fun / entertainment
    • attractiveness
    • provides access
  3. Life Changing

    • provides hope
    • self-actualization
    • motivation
    • heirloom
    • affiliation / belonging
  4. Social Impact

    • self-transcendence
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